TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via public channels. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and online content provi